MARKETING SOLUTIONS

A marketing campaign is a system of communication between an organization and its customer base that seeks to increase the value of the company or its merchandise or, in its most basic sense, raise the popularity of the company and its products within the public mind. A marketing campaign’s goal is to influence the behavior of receptive audiences. Using the American Marketing Association’s definition of marketing, it can be described as: “the activity, set of institutions, and processes that are used to create, communicate, deliver, and exchange offerings that are beneficial to customers, clients, partners, and society as a whole.”

As part of the marketing process, companies need to analyze and segment their target markets. This is in order to determine which target markets to target, as well as understand ways to influence consumer behavior. The purpose of marketing, from an economic perspective, is to link a society’s material needs to its economic patterns of response. By establishing long-term relationships with clients and establishing exchange processes, marketing fulfills these needs and desires. It is the goal of nonprofit marketing to communicate a message about the organization’s services to an appropriate audience. In addition to communications with the public about public health and safety, governments use marketing to reach out to citizens with a social purpose.